Many creative musicians have paid a lot of attention into transposing their music visually.
“Talking pictures” telling the story of their songs was always very important and as a consequence swallowed an enormous amount of the production budget.

The increasing digitalisation in the video branch knocked the prices down and so professional video equipment became affordable. We from SOUNDDESIGN AUSTRIA also wanted to have this “promotion stool” from and for our artists, to improve the sales potential.
In the middle of the 90s we reached our goal: the first digital video studio became reality!